The client approached us with a bold vision: to merge Japanese and Argentine cuisine, reinventing Asian gastronomy and challenging the traditional way of experiencing the parrilla. Our goal was to develop a cohesive architectural concept and brand story that would bring this vision to life.
A Culinary Identity Rooted in
Tradition and Story
Yukai represents the best of both worlds, blending the precision and artistry of Japanese cuisine with the bold, fire-grilled essence of Argentina. The chosen color palette draws inspiration from both cultures—red and blue, unmistakably representing each culinary heritage.
Primary tipography
JAPANESE 2020
Secondary tipography
KARLA
the art of cultural fusion
The typography plays a key role in reinforcing this fusion. Inspired by traditional Japanese aesthetics, the selected typeface embodies both elegance and strength, reflecting the harmony between these two distinct yet complementary culinary traditions.